You Bridge Health
Case Study
You Bridge Health
You Bridge Health aims to provide holistic and professionally licensed counseling to its patients. The founder desires a business brand identity with a solid foundation and an effortless ability to expand with them into a reputable medical institution.
EniThingIWant came in to give the You Bridge Health brand a ‘face-lift’ of sorts. We set out to build upon the personal vision they had already began to create. Our main objective was to make choices that would set them up for success! We accomplished this by creating a holistic brand identity that flows easily into new manners of expression such as social media, youtube, corporate materials and more!
Defining Objectives:
Brand Identity:
Healing, inspiring, trustworthy
Goals:
Create a website that acts as a point of contact for future patients and clients. This website’s brand identity will be strong and clear. Thus acting as a foundation for future business plans and aspirations
Logo Clean Up
The logo design was conceptualized by the Founder, who then had someone create it. While maintaining the integrity of the original design, EniThingIWant came in to create a more high-quality and stylistically clean version.
Brand Commercial
The Old commercial concept felt dated and detached from a clear brand identity. It felt more like a PowerPoint than something intended to entice and fill prospective clients with hope. The New ETIW version commercial is more uplifting in comparison. It uses a more modern yet slightly playful choice in both typography and imagery. The Emphasis on the YOU in You Bridge Health is emphasized by design choices that begin to entice the viewer until they learn the source of their resolution is You Bridge Health. There are two versions of the ETIW version, one created for general commercial purposes and one to be used to welcome clients to the YouBridgeHealth.com website.
Old Aesthetic
New Aesthetic
Old Home Page Aesthetic
Below you will find two videos, one of the old website, and the other of the new brand identity. The changes made include upgrading the new logo and adding the new brand trailer.
Old Aesthetic
New Aesthetic
We also added a more visually attractive page-breaking pattern. Instead of the basic blue line in the old version, the new page breaker has a more open and fan like pattern. This pattern is clean and elegant while being reminiscent of the opening tulip imagery found in the You Bridge Health logo, and in the use of images of people with arms open wide.
Old Aesthetic
New Aesthetic
We also incorporated hues of the desired brand color to give more dynamism to the landing page. This is most clearly illustrated in the new About Us section of the website. The light purplish color used in the background highlights the use of the deep purplish blue seen in the buttons. The new fan-like division between the pages is also given an opportunity to shine, perfectly acting as a frame for this section of the website page.
Lastly, the previous About Us image was generic and lacking in emotion or connection. This makes its use and placement nothing more than a lost opportunity. In the New Aesthetic, we chose an image with the brand logo carefully placed. This image feels liberating and exciting, therefore giving the target audience a glimpse of what their life could look like when they chose You Bridge Health.
Old Aesthetic
New Aesthetic
Tablet And Mobile Optimized Designs
The old website version was not properly optimized for each type of screen. Today’s websites must consider the fact that many discover new brands while searching on their phone. A tablet and mobile optimized version of your website very well could make or break the perceived trustworthiness of your brand.
Old Design
New Design
In Conclusion
Creating a brand identity is about more than just an idea. Its about the being able to convey the mood of your concept in implicit ways that will leave a lasting impression on your target audience. A strong brand visual Identity is the difference between why people chose to pay extra for name-brand even though the generic is sometimes the exact same product. Your vision deserves to be more than a generic after thought!
This is just the beginning of the You Bridge Health brand evolution. In the end it all starts at the foundation. (Refer to PAD formula) We will be able to create a clearer vision moving forward as a result of our solid and padded foundation.
P.A.D. Formula
Our goal is to help you have fun with the brand creation process! Dive into our complimentary course on how to begin to grow the foundation for your brand using our playful and efficient P.A.D. Formula! This guide is sure to get your ideas flowing. Before you know it, your vision will begin to take shape.